The Golden Age of Phil Pop Radio Pt. 2 – UW (FM)

“Love me for a reason,
And let that reason be love . . .”

Watched a Donny Osmond DVD last night so that’s probably the reason why that tune keeps whispering in my head.
Decided some mushy Osmond songs would fit this lazy Sunday afternoon.
But as I was going thru my CDs/records, a sudden urge to consider listening to Uriah Heep’s “Easy Livin” tugged at me.
What on earth possessed me to disrupt a serene Sunday afternoon with music most people consider noise?
What influence made this music appealing to me?

——————–

Much like the 60’s west coast underground radio, UW (on the FM band) was like an experimental station airing tunes extremely far left of commercial radio tastes.
If DZRJ was the soft rock sibling puffing a joint here and there, UW was the badass kuya experimenting everything from Window Pane and Yellow Sunshine down to Secs and Blue Max and up again to Mesc and Bennies all in a day. They played blues, hard rock, jazz fusion like no other station then. While, UW had the regular staples like Hendrix, Zep, Doors, and Sabbath, the station also introduced us to lesser known  groups/artists such as Blue Oyster Cult, John Mayall, Mike Bloomfield, Bloodrock, Electric Flag,  Hot Tuna and others that would hardly get any airplay on the other stations.

The late great Duane Allman


Statesboro Blues – Allman Bros. Band

John Mayall


Room To Move – John Mayall

Bloodrock


Jessica – Bloodrock

The significance of this experimentation was the resulting discovery of these less popular artists’ “softer side” for airplay in DZRJ and the other commercial stations. For example, no one ever heard of Jon Mark and Johnny Almond then. UW would play “The City” from the Mark-Amond I album, RJ in turn will play “One Way Sunday” . This would later on trickle to the other stations’ programming allowing ample airplay of “I’ll Be Leaving Soon” in K101 naman.

Jon Mark and Johnny Almond


The City – Mark-Almond

Conversely, while other stations would play commercial hits of BST ( “Spinning Wheel”), UW’s alternative would be the bluesy “I Love You More Than You’ll Ever Know”, reminding us that Blood, Sweat & Tears was not just a mere commercial jazz/rock band.

Al Kooper of Blood, Sweat and Tears


I Love You More Than You’ll Ever Know – Blood, Sweat, and Tears

Being a sister station of RJ, it was not uncommon for the rockjocks to crossover between the two stations.
So it was not surprising to hear The Madman or say, Cousin Hoagy to play JT’s “You’ve Got A Friend” on RJ in the mornings
and shift gears to JT’s “Steamroller” when they’re on board at UW at night.

The jocks of UW may have not known it then, but by playing these “far from-left-of-commercial” tunes, they were somehow educating their listeners in the process. Being a young student growing up in the early 70’s, my limited exposure to the music of the 60’s was The Beatles, Hollies, Dave Clark 5 etc … UW would treat me to other options. How then would I have known Blue Cheer, Vanilla Fudge , Strawberry Alarm Clock and other groups of the 60’s which were overshadowed by the juggernaut of the marketable British Invasion bands?

Strawberry Alarm Clock


Incense and Peppermints – Strawberry Alarm Clock


You Keep Me Hangin’  On – Vanilla Fudge

I’m not really sure when UW started, but if memory serves me right, the station closed down at the onset of Martial Law. I started regularly tuning in to the radio around 1969.  So that gave me barely 2 years to get to know UW.

But in that short span of time, UW molded this “middle-aged-pot-bellied-trying-hard-pa-rin-na rocker” to what he is at present.

. . . If not for this station, I probably would still be  collecting Donny Osmond records .:)

Thanks UW, that was one helluva trip!

—–

Gotta go, another tune’s whispering in my head again.

“Purple haze all in my brain,
lately things just don’t seem the same
actin funny, but I don’t know why
‘scuse me while I kiss the sky. . .”

——————————

          

 You might want to check out part 1 on the link below
https://bb3blog.wordpress.com/2012/05/17/181/
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  1. […] For parts 1 and 2: The Golden Age Of Phil Pop Radio Pt. 1 The Golden Age of Phil Pop Radio Pt. 2 – UW (FM) […]



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